More and more people are turning to massage for wellness, pain relief, and managing stress. Here in Arizona, the general population is typically familiar with many ways massage can benefit them. People of all ages receive massage here, and this is great progress for our profession. But beyond the general population, several niche markets exist in Arizona, and they seek out massage therapists for both short-term and ongoing care. The demand is increasing, and we need quality, well-trained therapists to meet it. These markets include:
- Retirees
People from all over the country come to Arizona in retirement to enjoy the warm winters, outdoor activities, and the ability to stay active. - Tourists
Baseball spring training, national parks, local resorts, athletic competitions, corporate events, and weddings are just a few reasons tourists come to Arizona. When traveling, many people add massage into their schedules to aid with relaxation, reduce travel stress, and enhance their special events. - People seeking medical care
Larger cities like Phoenix continually welcome patients to state-of-the-art medical facilities. As massage is becoming accepted as a mainstream treatment modality, patients may be advised to incorporate massage into their care regimen. Beyond that, family members can also benefit from massage as self-care as they support their loved ones. - Active local population
Arizona is known for outdoor activities and much of the population is very active. This translates into people seeking pre- and post-event massage, massage for recovery, treating injuries, lowering stress levels, and more.
Another reason Arizona needs more massage therapists is that some therapists who have been practicing for years have retired, burned out, or have had life changes such that they are no longer practicing. It is important that these numbers are replaced in the workforce to meet the demand of existing clientele.
If you live in Arizona and are considering a career in massage therapy, now is the time to become one of the best-trained therapists in our state. The massage profession is forecasted for continued growth into the 2030s.[1] If you’re committed and motivated to work hard, you can become the next successful Arizona massage therapist!
Demographics and Stats
Overall, Arizona is one of the more popular states for massage in the nation.
The largest number of jobs is currently in the Phoenix area, reflecting larger population numbers, but Tucson also has a steady demand for massage therapists.
In both metro areas, jobs at massage franchises are abundant, as well as positions in chiropractic offices, wellness centers, and spas. Overall, the outlook for wages is bright in our state![2]
Pay is slightly higher in Phoenix, paralleling the higher cost of living than Tucson. Smaller markets in popular resort areas (think Sedona, the Grand Canyon, and others) will likely offer higher rates but also might experience seasonal cycles due to travel schedules, weather, etc.
Keep in mind, this information is what we are familiar with based on our relationships and knowledge of the local markets. Don’t take our word for it, though! Do some research and see what the trends are. The U.S. Bureau of Labor Statistics analyzes and compares employment wages of Arizona massage therapists here: https://www.bls.gov/oes/2023/may/oes319011.htm
Though these are from 2023, they give a good baseline, and assume the wages are slightly higher across the board, due to inflation since this was published.
At Arizona School of Medical Massage and Wellness, we take this demand for massage therapists seriously. We have invested in growing the reputation of our profession and offering the highest level of medical massage education you can find. Our goal is to prepare you for success in the field so that you, yourself will be in demand among people who are seeking the best therapeutic massage!
[1] https://www.onetonline.org/link/localtrends/31-9011.00?st=AZ&utm
[2] https://www.onetonline.org/link/localwages/31-9011.00?st=AZ
